Current & Past UFC Owners: Who Owns the UFC? (UFC Sales)

The Ultimate Fighting Championship (UFC) has been a battleground of ownership, with various contenders vying for control. Currently, the UFC is under the dominion of Endeavor Group Holdings, a powerful force in the entertainment industry.

Their acquisition of a majority share in 2016 solidified their reign over the octagon.

This article delves into the past and present owners of the UFC, exploring the fascinating history of this combat sports empire and shedding light on the intricate web of ownership that has shaped its destiny.

Key Takeaways

  • Dana White no longer owns any shares in the UFC.
  • Endeavor Group Holdings (formerly WME-IMG) is the current 100% owner of the UFC.
  • Endeavor became the majority UFC shareholder in 2016 in a $4 billion deal.
  • The Fertitta brothers had a 72% annual return on their $2 million purchase of the UFC in 2001.

Current UFC Ownership (2022)

The current ownership of the UFC in 2022 is held exclusively by Endeavor Group Holdings.

Endeavor's impact on the growth of the UFC cannot be overstated. In 2016, Endeavor became the majority shareholder of the UFC in a $4 billion deal, acquiring a 50.1% stake.

This ownership transition marked a significant turning point for the UFC. Dana White, who had been a key figure in the organization's success, no longer owns any shares in the UFC.

Endeavor's acquisition of the UFC allowed for greater financial resources and strategic opportunities, propelling the promotion to new heights. Dana White played a pivotal role in the ownership transition, facilitating the deal and ensuring a smooth transition of power.

Under Endeavor's ownership, the UFC continues to thrive and cement its position as the premier organization in mixed martial arts.

Endeavor Group Holdings: Majority Shareholder

Endeavor Group Holdings holds the majority stake in the UFC as the primary shareholder. As the current 100% owner of the UFC, Endeavor Group Holdings has had a significant financial impact on the organization. In 2016, Endeavor acquired the majority UFC ownership in a $4 billion deal, making them the majority shareholder. This acquisition allowed Endeavor to take control of the UFC and implement their strategic plans for the future. In 2021, Endeavor further solidified their ownership by conducting an IPO and raising $1.75 billion, making them the sole owner of the UFC. With their strong financial backing, Endeavor Group Holdings has the resources and vision to continue growing and expanding the UFC brand. Their future plans may include further investments in talent, events, and global expansion to maintain the UFC's status as the premier mixed martial arts organization in the world.

Endeavor Group Holdings: Financial Impact Endeavor Group Holdings: Future Plans
Significantly influenced UFC's finances Continue growing and expanding UFC

Shareholders After the 2016 Purchase

After the 2016 purchase, the shareholders of the UFC included WME-IMG, the Abu Dhabi government, the Fertitta brothers, Dana White, and undisclosed private equity firms.

Dana White held an undisclosed stake in the company, while the private equity firms had an undisclosed split of ownership.

This diverse group of shareholders brought a wealth of experience and resources to the table, ensuring the continued success and growth of the UFC.

With WME-IMG as the majority owner, the Abu Dhabi government's involvement, the Fertitta brothers' continued interest, and Dana White's stake, the UFC had a strong foundation for its future endeavors.

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The undisclosed private equity firms also played a crucial role in shaping the company's direction and strategy.

Together, these shareholders propelled the UFC to new heights in the world of mixed martial arts.

Endeavor's IPO and UFC Ownership (2021)

Following the 2016 purchase, the UFC underwent another significant change in ownership with the occurrence of Endeavor's IPO in 2021. Endeavor, formerly known as WME-IMG, had its initial public offering and raised $1.75 billion, making it the 100% owner of the UFC.

This IPO had a significant impact on the ownership structure of the UFC, as Dana White and private equity firms sold their shares at a value of $5.147 billion. If Dana White had retained his original 9% stake, he could have potentially netted $463 million.

With Endeavor's IPO, the future of UFC ownership becomes an intriguing question. While there are no confirmed potential owners at the moment, the possibility of new investors or entities acquiring a stake in the UFC remains open.

As the UFC continues to grow and evolve, it will be fascinating to see who will emerge as possible future UFC owners.

Dana White's Stake and Potential Net Worth

Dana White, the long-time president of the UFC, no longer owns any shares in the company. As of 2022, the UFC is 100% owned by Endeavor Group Holdings, formerly known as WME-IMG.

During the Zuffa era (prior to Endeavor's ownership), White held a 9% stake in the UFC. While the exact value of White's stake has not been disclosed, it is reasonable to assume that it would have been significant given his integral role in the company's success.

As for White's potential net worth, it is difficult to determine since his exact stake is undisclosed and has likely changed over the years. However, considering the UFC's immense valuation and his position as its president, it is safe to say that White has amassed considerable wealth throughout his tenure.

Fertitta Brothers: Zuffa Era Ownership

During the Zuffa era, the UFC was primarily owned by the Fertitta brothers, who acquired the organization from SEG in 2001. Lorenzo and Frank Fertitta played a pivotal role in transforming the UFC from a struggling promotion to a global sports powerhouse.

Their net worth, estimated at billions of dollars, allowed them to invest heavily in the promotion and facilitate its rapid growth. Under their ownership, the Fertitta brothers implemented significant changes, including the introduction of weight classes, stricter regulations, and a focus on promoting the sport as a legitimate athletic competition.

Their business acumen and commitment to elevating the UFC's profile were instrumental in attracting major sponsors, securing lucrative television deals, and expanding the fan base. The Fertitta brothers' influence on the UFC's growth cannot be overstated, as their ownership laid the foundation for the organization's unprecedented success in the MMA world.

Founders and First UFC Sale (1993-1995)

After its founding in 1993 by Art Davie, Rorion Gracie, and John Milius, the UFC underwent its first ownership change with the sale of their 50% share in 1995.

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Here are some key points about this period:

  • Art Davie played a crucial role in the founding of the UFC. He came up with the idea of a tournament-style competition that would showcase different martial arts disciplines.
  • Rorion Gracie, a member of the famous Gracie family, brought his expertise in Brazilian Jiu-Jitsu to the early success of the UFC. His family's fighting style proved to be highly effective in the octagon.
  • The founders initially set up WOW promotions LLC with $250,000 from 28 investors. They then partnered with Semaphore Entertainment Group (SEG) and invested an additional $450,000.
  • In 1995, Art Davie and Rorion Gracie sold their 50% share to SEG, making SEG the sole owner of the UFC.
  • This first ownership change marked a significant milestone in the UFC's history and set the stage for further developments in the years to come.

SEG Era Ownership (1993-2001) and Second UFC Sale

The SEG era of ownership from 1993 to 2001 marked a pivotal period in the history of the UFC. During this time, SEG managed the UFC, but the organization faced financial challenges and was on the verge of bankruptcy.

It was then that the Fertitta brothers, Lorenzo and Frank, stepped in and bought the UFC for a mere $2 million in 2001. Dana White, who had been involved in the UFC since its early days, recommended the Fertitta brothers as potential buyers.

This marked the second change of ownership in just eight years for the UFC. The acquisition by the Fertitta brothers paved the way for the growth and transformation of the UFC into the global sports powerhouse it is today.

Fertitta Brothers' Purchase of the UFC

The acquisition of the UFC by the Fertitta brothers in 2001 marked a turning point in the organization's history. Despite financial challenges and the threat of bankruptcy during the SEG era, the Fertitta brothers purchased the UFC for a mere $2 million. This decision would prove to be a game-changer, as it set the stage for their remarkable financial success and the enduring impact of their ownership.

Here are three key points to consider:

  • The Fertitta brothers' purchase of the UFC for $2 million showcased their keen business acumen and ability to recognize the potential of the organization.
  • Under their ownership, the UFC experienced significant growth and transformation, expanding its reach and popularity globally.
  • The Fertitta brothers' financial success can be measured by the astounding 72% annual return on their initial investment, highlighting their shrewd decision-making and long-term vision.

The Fertitta brothers' ownership of the UFC not only saved the organization from bankruptcy but also laid the foundation for its rise to become the global powerhouse it is today.

Dana White's Recommendation to Buy the UFC

How did Dana White play a pivotal role in the Fertitta brothers' acquisition of the UFC? Dana White's recommendation was instrumental in the Fertitta brothers' decision to buy the UFC. As the president of the company, White had a deep understanding of the potential growth and success of the sport. He believed in the UFC's ability to become a global phenomenon and convinced the Fertitta brothers to invest in it. This recommendation turned out to be a game-changer for both the Fertitta brothers and the UFC. Under their ownership, the UFC experienced unprecedented growth, expanded its fanbase, and became one of the most successful organizations in combat sports. White's foresight and belief in the UFC's potential were crucial in shaping the organization's future.

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Dana White's Recommendation to Buy the UFC
Role Pivotal
Impact Convinced Fertitta brothers to invest in UFC
Result UFC's growth, success, and global expansion
Importance Shaped the future of the organization

Frequently Asked Questions

What Is the Current Ownership Structure of the Ufc?

The current ownership structure of the UFC consists of Endeavor Group Holdings (formerly WME-IMG) as the sole owner. They acquired majority ownership in 2016, and subsequent buyouts have led to their complete control of the organization.

How Much Did Dana White Sell His Shares for During Endeavor's Ipo?

Dana White sold his shares during Endeavor's IPO, but the exact amount is undisclosed. However, if he held his original 9% stake, it is estimated that he could have potentially netted $463 million.

What Was the Fertitta Brothers' Return on Their Purchase of the UFC in 2001?

The Fertitta brothers achieved a remarkable return on their 2001 purchase of the UFC, with a 72% annual ROI. Following the sale of their shares, they ventured into other successful business endeavors.

Who Were the Original Founders of the UFC and When Did They Sell Their Shares?

The original founders of the UFC were Art Davie, Rorion Gracie, and John Milius. They sold their 50% share in 1995, which led to SEG becoming the sole owner of the UFC.

How Did the Fertitta Brothers Come to Own the UFC in 2001?

The Fertitta brothers acquired the UFC in 2001 after the company was facing bankruptcy. Prior to the acquisition, they were involved in various successful business ventures, showcasing their entrepreneurial acumen.


In conclusion, the ownership of the UFC has experienced significant changes over the years, with various entities holding stakes in the organization.

Currently, the UFC is solely owned by Endeavor Group Holdings, formerly known as WME-IMG. This transition of ownership has marked a new chapter in the UFC's history, representing the evolution and growth of the organization.

The symbolism of this ownership change highlights the endurance and resilience of the UFC in the world of mixed martial arts.

Mike Williams
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