Who Are the Current UFC Sponsors? (New 2022 Deals)

In the world of mixed martial arts, the Ultimate Fighting Championship (UFC) reigns supreme, attracting a devoted fan base and lucrative sponsorships. With a blend of thrilling fights and a diverse audience, the UFC has become a magnet for brands seeking to align themselves with its success.

This article explores the current sponsors of the UFC and the new deals struck in 2022. From major broadcast partners like BT Sport and ESPN to crypto and betting sponsors like Crypto.com and DraftKings, the UFC's sponsorship landscape is ever-evolving, contributing to its global sports brand status.

Key Takeaways

  • BT Sport and ESPN are major broadcast and streaming partners for UFC, providing exclusive media rights and access to live events and programs in the UK, Ireland, and the US.
  • Crypto.com and DraftKings are significant sponsors for UFC, with multi-million dollar deals. Crypto.com offers exposure to the young audience and promotes crypto through branding and bitcoin awards, while DraftKings integrates betting promotions and benefits from the legalization of sports betting.
  • Individual sponsors like Modelo, Monster Energy, O2 Industries, Oscar Mayer, and Stake.com have partnerships with UFC, providing financial support and brand integration through various channels such as social media, content platforms, and the octagon.
  • Other notable sponsors include Timex, Trojan, and VeChain, offering branded products and services while promoting their respective industries as the official timekeeper, sexual health partner, and blockchain company of UFC.

Major Broadcast and Streaming Partners

One of the major broadcast and streaming partners of the UFC is BT Sport, which has held exclusive media rights to broadcast UFC in the UK and Ireland since 2013. This long-standing partnership has had a significant impact on viewership and revenue generation for both BT Sport and the UFC.

By providing access to all UFC live events, programs, and the fight library, BT Sport offers comprehensive coverage to fans in the UK and Ireland. This not only attracts a larger audience but also increases the revenue generated through subscriptions and advertising.

In comparison to other broadcast and streaming deals, BT Sport's exclusive rights ensure that UFC fans in the UK and Ireland can only access UFC content through their platform, further solidifying their position as a dominant provider in the region.

Crypto and Betting Sponsors

Crypto and betting sponsors have become increasingly prevalent in the world of UFC, bringing new financial opportunities and partnerships to the organization.

These sponsors have had a significant impact on UFC's revenue, contributing to the organization's overall financial success. The benefits of crypto partnerships for UFC fighters are also noteworthy. Here are three key points to consider:

  1. Increased revenue: Crypto sponsors, such as Crypto.com, have signed multi-million dollar deals with the UFC, injecting substantial funds into the organization. This additional revenue allows the UFC to invest more in event production, fighter contracts, and promotional activities.
  2. Exposure to the crypto market: Through partnerships with crypto sponsors, UFC fighters have the opportunity to gain exposure to the world of cryptocurrency. This can provide them with new avenues for financial growth and investment, as well as access to a young and tech-savvy audience.
  3. Enhanced fan engagement: Betting sponsors, like DraftKings, have integrated their platforms into UFC events, allowing fans to engage in sports betting and fantasy contests. This not only increases fan interest and involvement but also generates additional revenue for both the UFC and its betting partners.
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Individual Sponsors

Modelo, a Mexican beer brand, has been a partner of the UFC since 2017 and holds the title of 'UFC's Official Beer' until late 2024. While the financial details of their partnership remain undisclosed, it is estimated to be around $20-30 million annually. Modelo's branding is integrated into various UFC platforms, including social media, content platforms, and the octagon. Another notable individual sponsor of the UFC is Monster Energy, which has been the 'Official Energy Drink of UFC' since 2015. In 2021, they extended their sponsorship to become the 'Official Water of UFC'. Monster Energy has the largest and centrally located octagon advertisement and has partnered with around 24 individual athletes. The financial details of their sponsorship are undisclosed, but it is reported to be 50% more than their previous deal. UFC's individual sponsors play a significant role in the financial success of the organization, contributing to its revenue through their partnerships and brand integration.

SponsorPartnership Details
ModeloUFC's Official Beer since 2017, partnership until late 2024, estimated worth $20-30 million annually
Monster EnergyOfficial Energy Drink since 2015, extended to become Official Water in 2021, undisclosed worth, reported to be 50% more than previous deal
O2 IndustriesProvides respirators to all UFC fighters for each event, partnership since September 2020, undisclosed financial details, estimated to be in the lower 8-figure region
Oscar MayerBecame UFC sponsor in 2018, co-developed P3 protein pack, undisclosed financial details, likely worth around $10-$20 million

Other Notable Sponsors

Two other notable sponsors of the UFC include Timex and Trojan.

  1. Timex: As the Official Timekeeper of the UFC, Timex provides a range of UFC branded watches, fitness trackers, and more. This partnership allows Timex to align its brand with the fast-paced and dynamic world of mixed martial arts, while also offering fans and athletes high-quality timekeeping products.
  2. Trojan: As the Official Sexual Health Partner of the UFC, Trojan promotes the importance of protection with the tagline 'protect yourself at all times.' This partnership aims to raise awareness about sexual health and safe practices among the UFC fanbase. By associating with the UFC, Trojan can reach a wide audience and emphasize the importance of staying safe and responsible in intimate relationships.

These partnerships highlight the diversity of sponsors involved in the UFC and their commitment to supporting the organization's events and values.

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Importance of Sponsorships to UFC

Sponsorships play a significant role in the financial success of the UFC, as they actively seek and secure partnerships to support their events and fighters.

These sponsorships have a two-fold impact on the UFC's financial success and global brand awareness.

Firstly, sponsorships provide a crucial source of revenue for the organization. Deals with major broadcast and streaming partners like BT Sport and ESPN bring in substantial financial gains, as they offer exclusive rights to broadcast UFC events and access to a large audience. Additionally, sponsorships from crypto and betting companies such as Crypto.com and DraftKings not only provide financial support but also help expand UFC's reach to a younger demographic and capitalize on the growing interest in cryptocurrency and sports betting.

Secondly, sponsorships contribute to the UFC's global brand awareness. Partnerships with well-known brands like Modelo, Monster Energy, and O2 Industries allow the UFC to leverage their extensive marketing networks and reach a wider audience. These collaborations help enhance the UFC's visibility and establish its presence in various industries beyond combat sports.

BT Sport

BT Sport, a major broadcast and streaming partner of the UFC, has held exclusive media rights to broadcast UFC in the UK and Ireland since 2013. This long-standing partnership has had a significant impact on both BT Sport and the UFC financially.

Here are three key points about BT Sport's broadcast and streaming deals and their expansion into the UK and Ireland market:

  1. Exclusive Media Rights: BT Sport's multi-year deal with the UFC was recently extended in May 2022. As a result, BT Sport provides fans in the UK and Ireland with access to all UFC live events, programs, and the extensive fight library through both TV and streaming platforms.
  2. Financial Benefits: The partnership between BT Sport and the UFC has proven to be mutually beneficial. BT Sport gains valuable content to attract and retain subscribers, while the UFC benefits from the financial support provided by BT Sport's broadcast and streaming deals.
  3. Expansion into UK and Ireland Market: BT Sport's exclusive media rights have helped the UFC expand its reach into the UK and Ireland market. By partnering with a well-established broadcaster, the UFC has been able to increase its visibility and grow its fanbase in these regions.

ESPN

ESPN's exclusive rights deal with the UFC has been a significant factor in the promotion's success and exposure in the United States. As the exclusive rights broadcaster for UFC in the US, ESPN plays a crucial role in promoting UFC events. Through its television network and streaming service, ESPN shows live events, providing the UFC with access to its existing sports audience.

This partnership has greatly benefited the UFC by increasing its visibility and attracting new fans. Additionally, ESPN profits from the UFC's fan subscriptions for ESPN+. The impact of this partnership extends beyond just broadcasting events, as ESPN also helps promote the UFC through its various platforms and media channels.

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Crypto.com

Surprisingly, Crypto.com has emerged as one of the current UFC sponsors with a 10-year sponsorship deal worth $175 million. This partnership between Crypto.com and the UFC brings several benefits.

Here are three key aspects of Crypto.com's branding and exposure in UFC platforms and events:

  1. Increased Visibility: As a sponsor, Crypto.com's branding appears on various UFC platforms, including social media, content platforms, and the octagon itself. This provides significant exposure to the UFC's young audience and athletes who are interested in cryptocurrency.
  2. Rewarding Fighters: Crypto.com also awards $60,000 worth of bitcoin to fighters at pay-per-view events. This not only incentivizes the athletes but also highlights the partnership between the UFC and the crypto platform.
  3. NFT Licensing Agreement: Additionally, the sponsorship deal includes a licensing agreement for selling UFC non-fungible tokens (NFTs). This allows Crypto.com to tap into the growing market for digital collectibles and further enhances their brand presence within the UFC.

Have there been any past UFC sponsors who also provided translation/interpretation services?

Yes, there have been past UFC sponsors who also provided translation/interpretation services. These sponsors understand the importance of effective communication between fighters, coaches, and officials from diverse backgrounds. The ufc translators guide ensures accurate and seamless translations during pre-fight conferences, interviews, and other interactions, promoting inclusivity and accessibility in the sport.

Conclusion

In conclusion, the UFC's current sponsors play a crucial role in the organization's financial success and global brand status.

From major broadcast and streaming partners like BT Sport and ESPN to crypto and betting sponsors such as Crypto.com and DraftKings, these partnerships provide not only financial benefits but also exposure to diverse audiences.

Additionally, individual sponsors like Modelo, Monster Energy, O2 Industries, Oscar Mayer, and Stake.com contribute their unique branding and support.

These sponsorships act as the lifeblood of the UFC, fueling its growth and ensuring its continued success in the world of mixed martial arts.

Like a symphony conductor guiding the performance, these sponsors harmoniously complement the UFC's thrilling fights and dedicated fan base, elevating the organization to new heights.

Mike Williams
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